How do I control CPC on Facebook ads?

How do I reduce CPC on Facebook ads?

5 Ways To Lower Your Facebook Ads CPC.
Understand Your Relevance Score. ... .
Ensure You Are Targeting a More Specific Audience. ... .
Focus on Increasing CTR. ... .
Look for Audience Overlap. ... .
Don't Neglect Conversion Tracking & Utilize Retargeting..

Why is my CPC so high on Facebook ads?

Rising platform competition Since auctions determine ad costs, your CPC directly links to how many competitors you're bidding against and how high they are willing to bid. Therefore, the most likely cause of a sharply rising CPC is an increase in platform competition.

How do I reduce CPC ads?

8 Ways to Lower CPC.
Use Long-Tail Keywords..
Use New Match Types..
Try New Keyword Variations..
Use Negative Keywords..
Change Your Bidding Strategy..
6.Lower Your Keyword Bids..
Focus on Quality Score..
Make Your Ads More Relevant..

How do I lower my CPC paid social?

Reducing the size of your audience increases the likelihood you will resonate more closely with your target demographic and reduce the number of other advertisers you're bidding against. This will, in turn, reduce CPCs.