How to link Facebook Business Page to Instagram

  1. Make sure your Instagram profile is linked to the right Facebook Page.

In the Instagram app on your mobile device, go to your profile then select 'Edit profile'.

Under 'Public Business Information' select 'Page'.

Choose a Page from your Pages that you'd like to link to or select 'Create a New Facebook Page'. Then tap 'Done'.

How to link Facebook Business Page to Instagram

2. Make sure you are an admin of the Facebook Page.

To link your brand's Facebook Page, you first need to be an admin of that Page on Facebook.

If you are not an admin of the Page, you can ask other admins to connect the Facebook Page for you. To do this they need to be logged into their personal Facebook that is linked to the Facebook Page and your Minter.io account.

To see your role on the page:

  1. Go to the Page on Facebook.

  2. Click ‘Settings’ at the left of your Page.

  3. Choose ‘Page Roles’ in the left-hand column. 

  4. Scroll down. At the bottom of the Page you will be able to see your role for the Page and the option to edit it.

How to link Facebook Business Page to Instagram

Please note that you need role permissions granted directly through the Page settings, and not via Business Manager. You can ask other Page admins to use the Page settings on Facebook to give you the required permissions. 

3. Make sure we have permissions.

In your Facebook account, navigate to Settings & privacy > Settings > Security and login > Business Integrations (https://www.facebook.com/settings?tab=business_tools) and click 'View and Edit' next to Minter.io, ensuring all options in the pop up are enabled:

How to link Facebook Business Page to Instagram

If the issue persists please remove the Minter.io Integration by selecting it with the checkbox and then clicking the 'Remove' button:

How to link Facebook Business Page to Instagram

Then go back to your Minter.io account and try connecting Facebook again. When you get to the step to check "what you allow" on Facebook, please make sure you give our app all the required permissions to all your managed pages.

Please note: Removing Minter.io from your business integrations will also disconnect any Facebook Pages that you currently have connected.

4. Reconvert your Instagram account to a business profile.

Please note: Your Insights will be lost on Instagram when converting your Instagram account back to a personal profile, but not on Minter.io (if you had your account connected before).

If you are having trouble connecting your Instagram to your Minter.io account and your Instagram account is a business profile without a Facebook Page properly connected to it, you can switch it back to a personal account, and then reconvert it to a business profile. 

Here’s how to do that:

  1. Open the Instagram app on your mobile.

  2. Tap on your profile icon in the lower right-hand corner. Then tap on the three horizontal lines in the top-right corner and select ‘Settings’.

  3. Tap ‘Account’, then ‘Switch to Personal Account’.

4. Go to Facebook and head to the Page that you would like to be connected to your Instagram business profile.

5. Click ‘Settings’ at the left of the Page and then click ‘Instagram’ in the left-hand sidebar.

6. If there is already an Instagram connected to the Facebook Page, disconnect it by clicking ‘Disconnect’ at the bottom of the screen.

7. After you have disconnected the Instagram account (or if there was not one already connected), click ‘Connect Account’ towards the top of the screen.

How to link Facebook Business Page to Instagram

8. Enter your Instagram username and password.

9. You will then see a pop-up window asking you to set up your Instagram business profile. Continue with the on-screen instructions. If you've closed the pop-up window, click ‘Switch Now’ to the right and then follow the on-screen instructions.

10. Finally, head back over to Minter.io and try connecting your Instagram account again.

Still having trouble? You can reach out to our friendly support team by emailing: [email protected]

Instagram is one of the most-used social media platforms today, and users post everything from vacation photos to food and coffee to their kids’ first steps. Instagram is built around a sense of community and interaction, which makes knowing how to share content from Instagram to Facebook essential to keeping your Facebook content fresh.  

Many business owners post photos to Instagram and then open Facebook and post the same picture. Posting on multiple sites is a great way to get engagement across social media channels, but actually doing it can be cumbersome and time-consuming. What if there was an easier way to cross-promote the photos on your Instagram page? There is! By linking your Facebook Page to your Instagram account, you can easily share photos from Instagram to Facebook with just the tap of a button! 

But how do you link an Instagram account to a Facebook business page? It’s actually a fairly simple process. Here we’ll be sharing:

  • Why linking your Instagram to your Facebook is important.
  • How to link an Instagram account to a Facebook Business Page.
  • 4 tips for sharing on both Instagram and Facebook.

With this information, you’ll find yourself managing Instagram and Facebook simultaneously (and with ease) in no time!

How to link Facebook Business Page to Instagram

Image source

The benefits of linking Instagram to a Facebook Business Page

If you’re reading this post, you probably have both Instagram and Facebook already set up for your business (or plan to). But if you haven’t linked your Instagram to a Facebook Business Page, you’re missing out.

Here are the three biggest benefits of linking your Instagram account to a Facebook Business Page:

  1. You can post on both platforms simultaneously.
  2. You can analyze and manage both accounts from your Facebook business manager.
  3. You can advertise on both platforms.

And if that’s not enough to convince you, here are some social media statistics that further illustrate why linking the two platforms is best for your business:

  • Instagram accounted for 33% of Facebook ad spend and 36% of impressions for brands rolling out campaigns on both platforms.
  • 86% of Instagram users also use Facebook. This means using the two in harmony will increase your chances of catching your audience in either place.
  • With over 1 billion users, Instagram is the second-ranked traditional social network in terms of active users, right behind Facebook. So you’ll be able to cast a wide net over your audience in both places.

Related:The Complete Beginner’s Guide to Facebook Advertising

How to link Facebook Business Page to Instagram

Based on the data above, it’s clear you don’t want to miss out on the chance to link your Instagram to your Facebook Business Page for a streamlined marketing experience. Find our quick and easy steps on how to make it happen below.

How to link your Instagram to your Facebook Business Page directly in Facebook

You can link from either the Facebook platform or your Instagram app. If you’re more comfortable logging into your Facebook page to link from there, then here’s how to link from Facebook.

1. Log into Facebook and navigate to your page listed under Pages in the left menu.

2. In your Facebook page, click Settings.

3. Scroll down to select Instagram in the left column.

4. Select Connect Account, and follow the prompts to log into your Instagram account.

How to link Facebook Business Page to Instagram

Image source

How to link your Instagram to your Facebook Business Page directly in Instagram

If you prefer to link your Facebook and Instagram accounts from Instagram, we’ve got you covered. Here’s how to link your Facebook page to your Instagram page once you’re on your Instagram account.

1. Log into Instagram and navigate to your profile.

2. Select edit profile. 

3. Under Public Business/Profile Information, tap on Page.

4. Follow the prompts to connect your Facebook page. 

How to link Facebook Business Page to Instagram

Image source

There you have it!

What to post on both Facebook and Instagram: 4 tips

Now your accounts are linked, and you can reap the benefits we mentioned earlier. Not sure how to get started? We’ve got some tips to help you make sure your post content is both Facebook-friendly and Instagram-friendly.

1. Images or videos

This one’s a given. On Instagram, all your posts have an image or video of some type, so when planning your social media marketing strategy, make sure to include a photo or video for posts that will be shared to both Facebook and Instagram. While you may be able to get away with text-only posts on Facebook, Instagram is a visual platform that requires some type of creative media in order for you to post.

Plus, including images or videos in Facebook posts can increase engagement.

How to link Facebook Business Page to Instagram

This business’s post looks great on both Facebook and Instagram.

2. Social media contests

Social media contests are an easy way to get more followers, engage your audience, and post across both your Instagram and Facebook business pages. When doing giveaways and special promotions, make sure that all of the rules are exactly the same. Luckily, when you post to both accounts simultaneously, your audiences on both platforms will see the exact same information, which streamlines all your contests and giveaways! 

Get our best tips for Facebook contests and Instagram giveaways.

How to link Facebook Business Page to Instagram

3. Sales and promotions

Running a special sales promotion on Instagram? Share it to Facebook too! Cross-promoting sales promotions over your various accounts is a great way to increase your customer base and your sales. Since you now have the ability to “catch-all” on both platforms, sharing your latest promotions will only help you increase sales.

Special sales or discounts are one of the few marketing tactics that are platform agnostic. The more you get the word out there on those, the better. Take advantage of the fact that you can post on both platforms easily with your linked accounts and fit some sales posts into your Facebook and Instagram posting schedule.

4. Hashtags (used the right way!)

While you’ll want to use hashtags in your posts for both Instagram and Facebook, you may want to adjust which hashtags you’re using where. Plus, Instagram posts have an average of seven hashtags while Facebook posts have a higher engagement rate when just one or two hashtags are used. When you share to Facebook, you have the opportunity to edit your caption, so cut down your hashtags before posting to Facebook.

How to link Facebook Business Page to Instagram

Image source

Linking your Facebook and Instagram business pages saves you time on cross-platform posts, plus–it’s easy to set up in just four simple steps. Social media isn’t a nice-to-have for small business marketing but a need-to-have. So work smarter not harder when it comes to local social media marketing by linking your pages today!

Why is my Facebook business page not linking to Instagram?

Admin access is required to connect an Instagram Business profile. To confirm, please go to the associated Facebook Page > select Settings > select Page Roles. Your role must show as Admin here. If you don't have Admin access, contact an Admin or the Page Owner.
Connect your Instagram account to a Facebook Page.
In a new browser tab, sign in to your Facebook account..
Select Pages on the left, and then select the Page..
Select Settings at the bottom of the Manage Page menu on the left..
Select Instagram from the Page settings menu..
Select Connect account..

Can you share from Facebook business page to Instagram?

You just need to tick the cross-post to Instagram option and your facebook image posts will be simultaneously posted to Instagram as well. Also, ensure that you select the “post now” option while posting, otherwise you won't be able to cross-post to Instagram.
On Instagram, you can convert your personal profile to a business account to access features that can help you grow your business. Note: you may only have 5 Instagram accounts at a time.