Lauder color 480 cooled chrome lipstick

Hi everyone!

Today I have a very special blog post about the new Estée Lauder Pure Color Love lipsticks!

You know I'm a lipstick junkie and I love Estée Lauder lipsticks [see a breakdown of all EL Pure Color Envy lipsticks here] so you can imagine how excited I was when I received the complete collection of this new line! :D 


The new Pure Color Love lipsticks are available in 4 different finishes:
  • the ultra mattes - 13 rich and bold colors
  • the shimmer pearls - 5 high shine colors
  • the cooled chromes and  - 3 metallic and iridescent colors
  • the edgy creams - 9 creamy nude and bold colors

According to Estée Lauder, you can easily mix and match the different colors to create unique looks. 

Also according to my PR info, Naugthy-Nice, Strapless, Hi Voltage, Sky High, Sly Wink, Flash Chill, Rebel Glam, Moon Rock, Nova Noir, and Pocket Venus are limited edition, the other ones are permanent.




The Shimmer Peals are sheer/semi-sheer lipsticks with a high shine finish. Haute & Cold is more pigmented than the others. I wore 360 Flash Chill [it was the first one of the 30 lipsticks I wore to go to work] and 460 Ripped Raisin a couple of times and was rather impressed with their staying power. They lasted about 4-5 hours on my lips. They are super comfortable to wear  because they have a balm-like conistency. I think this finish is a perfect summer finish, it looks fresh and summery! 

I first thought that the ultra matte finish would be my favorite but I must say that I really really like these shimmery shades! 





The Edgy Creams are semi-opaque to opaque colors. You need 2 layers to get full coverage. They are creamy and therefore really comfortable. Again I was rather impressed with their staying power, 4-5 hours on me.

My favorites are 130 Strapless, 330 Wild Poppy, 340 Hot Rumor, and 450 Orchid Infinity. I've also enjoyed wearing 440 Hi-Voltage as gradient lips :D




The Ultra Mattes are seriously gorgeous. They have a velvety matte finish that looks super sophisticated. I just love them!

Among the nudes, my favorite is 110 Raw Sugar, it's the more brown of the 3 [110 Blasé Buff is more peach and 200 Proven Innocent is more pink]. My other favorites are 320 Burning Love, 230 Juiced Up, 310 Bar Red [the most perfect matte red ever!], 120 Rose Excess, and 410 Love Object. 420 Up Beet [the darkest shade] looks a bit dry on me but it was the 16th lipstick I swatched so yes my lips were getting really dry. I've tried it in normal conditions and it looks fine.

Although they're matte, they are not drying. They are more creamy than Mac retro mattes for example. They last typically 6+hours on me, the nudes last less, something like 4-5h.



And finally the Cool Chromes are sheer colors packed with tiny glitters. The glitters are so small you can't feel them on the lips, they don't feel gritty at all and are therefore comfortable. 

370 Pocket Venus and 480 Nova Noir are wearable on their own. I particularly love Pocket Venus and it looks also awesome over a matte red [perfect xmas lips!] ;] I'm less convinced by 470 Moon Rock, I don't really like it on its own nor layered, but that's actually the only one on 30 lipsticks I wouldn't wear so not bad :D



And finally here is a combo layering an ultra matte and a cool chrome! ;D I really love Love Object on its own but I also love how different it looks with Nova Noir on top! What do you think?

So overall I really love these new Pure Color Love lipsticks. I think the 4 finishes are super comfortable and I love the range of colors available. There are many nudes in both the cream and matte formula. I also really like the shimmery shades, they're perfect for summer in my opinion. I'm also very happy with the darker shades in the matte finish!

The shape of the bullet is also very unique and I actually like it, it's easier to use than what I first thought! 

So I hope you enjoyed this post! Tell me if you have already bought some of them or which one is your favorite!

Purchase info 


Estée Lauder products can be purchased from autorized retailers [NordstromSelfridges, Marionnaud, Douglas, Manor, Globus]. For Switzerland, you can now buy online at EstéeLauder.ch.   


*PR samples*

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Estee Lauder Pure Color Love Lipstick Review & Swatches

Earlier this year Estee Lauder released new Pure Color Love lipsticks in 30 beautiful shades and assorted finishes. It took me a while to test these, but I think I’m finally ready to share my review and swatches. Out of thirty, I found 4 shades that I am absolutely in love with! But I’m getting ahead of myself as usual, let’s talk about the packaging ans the formula first.

The new packaging has its cons and pros. It has a gold-toned bullet shaft and a clear cap made of plastic, so it feels lightweight, but still has a little bit of heft to it. Unlike the typical lipstick packaging, the shade name is printed on the top of the cap, so you are essentially storing them upside down, which takes some getting used to.

The lipsticks have triangular double-slanted edges, so you can get a nice sharp edge regardless of which side you use to apply the color. It’s not a game changer or anything, but I thought it was still a nice touch and makes application process slightly more convenient.

Estee Lauder Pure Color Love Lipstick [$22 for 0.097 oz] comes in four different finishes: 9x Edge Cremes, 13x Ultra Mattes, the Cooled Chromes, and 5x Shimmer Pearls.

In my experience, Pure Color Love lipsticks with creme finish provided buildable medium to full coverage and felt hydrating on the lips. Due to that creamy formula, they didn’t last long and needed to be re-applied every 2-3 hours.

Matte colors were fully pigmented for the most part, with the exception of Rose Excess, Up Beet, and Love Object that all went on super patchy. The formula was also long-lasting, and felt very comfortable on the lips upon application. They were also a little bit drying, but not overly so, definitely not like most matte liquid lipsticks.

Chrome shades were fairly sheer and had a gritty feel to them, think chunky glitter. I can’t imagine that these are intended to be worn alone, they are most likely best suited as toppers layered over other colors. I could only build up the coverage to medium opacity, both on the lips and for the arm swatches. On their own, these are nothing to write home about, but they look gorgeous as toppers.

Shimmer shades had varied pigmentation, some were on the sheer side, and others could be easily built up to full opacity in 2-3 swipes. These were all so beautiful! The texture was smooth and creamy, and the shimmers didn’t feel gritty on the lips at all. The wear time was roughly the same as the creme finish colors, so about 3 hours before touchups were needed.

Swatches Top to Bottom: 430 Crazy Beautiful [creme], 200 Proven Innocent [matte], 140 Naked City [creme], 130 Strapless [LE, creme], 110 Raw Sugar [matte], 100 Blaze Buff [matte].

Swatches Top to Bottom: 440 Hi-Voltage [LE, creme], 400 Rebel Glam [LE, matte], 260 Sky High [LE, shimmer], 250 Radical Chic [creme], 240 Pret-a-Party [creme], 210 Naughty-Nice [LE, matte].

Swatches Top to Bottom: 360 Flash Chill [LE, shimmer], 350 Sly Wink [LE, shimmer], 340 Hot Rumor [creme], 330 Wild Poppy [creme], 300 Hot Streak [matte], 270 Haute & Cold [shimmer], 220 Shock & Awe [matte].

Swatches Top to Bottom: 460 Ripped Raisin [shimmer], 320 Burning Love [matte], 310 Bar Red [matte], 230 Juiced Up [matte], 120 Rose Excess [matte].

Swatches Top to Bottom: 480 Nova Noir [LE, chrome], 470 Moon Rock [LE, chrome], 450 Orchid Infinity [creme], 420 Up Beet [matte], 410 Love Object [matte], 370 Pocket Venus [LE, chrome].

Favorite #1: 100 Blaze Buff [lip swatch]

Favorite #2: 430 Crazy Beautiful [lip swatch]

Favorite #3: 250 Radical Chic [lip swatch]

Favorite #4: 360 Flash Chill [lip swatch]

BOTTOM LINE:

Aren’t these beautiful? I think it would be great if Estee Lauder included fun shades in finishes other than sheer glitter toppers, but this is a good start. For my personal use, I prefer the Ultra Mattes, because they are highly pigmented and long-wearing. Yes, they do make the lips feel slightly drier [various reviewers say that these are non-drying, so that’s YMMV], but for me the longevity seals the deal. If I’m running errands, I just can’t be bothered to reapply my lipstick every 2 hours, and usually just end the day with naked lips. I always touch up the color if it’s a date or a special occasion, though. I think of it this way: if I made an effort to wear pretty clothes, do my hair and nice makeup, undone lips will definitely stand out like a sore thumb and bring down the whole look I worked so hard to achieve.

In the end, my favorite shades among the thirty are 100 Blaze Buff, 430 Crazy Beautiful, 250 Radical Chic, and 360 Flash Chill. I am really feeling these understated YLBB’s and light reds right now, even though summer is officially over.

In terms of formula, I am most impressed by the Shimmer Pearl colors. They were all consistently good, and made the lips look juicy and hydrated. It’s so easy to make shimmery lipsticks look frosty, but these were very subtle and sophisticated. Best part is probably the fine light-reflecting particles, that make the lip lines disappear. My mom borrowed some of the shimmers to try, and I honestly don’t expect to ever see them back, haha! 🙂

Have you seen Estee Lauder Pure Color Love Lipstick in stores? Which color would you buy based on the swatches above? What’s your favorite finish: Edge Creme, Ultra Matte, Cooled Chrome, or Shimmer Pearl? Let me know in the comments below!

This post features products received for editorial consideration and may contain affiliate or referral links. For more details about my product review policy, copyright, and information about affiliate links, please refer to Disclosures & Content Use page.

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