How big of a video can you upload to Facebook

Did you know - Facebook records more than 8 billion video views per day? 49% of consumers engage with branded video content on Facebook - double than any other social platform. That may be why a staggering 81% of businesses choose Facebook over any other social media platform to post video marketing content on.

Facebook offers different video formats for you to choose from. That’s why we have put together the ultimate, up-to-date guide on all Facebook video sizes.

We’ll be covering everything you need to know about: 

1. Facebook stories
2. 360 videos
3. Instant experience videos
4. Facebook News Feed video ads
5. Slideshow video ads
6. Carousel video ads
7. Collection video ads
8. Messenger video ads
9. In-stream video ads
10. Facebook Marketplace video ads
11. Instant Articles video ads
12. Search result video ads

After going through our list, you’ll have a much easier time creating, editing, and posting your video content on the number-one social media platform.

And as a bonus, we are also sharing a hack that will help you create high-quality video content for social media in minutes!

Let’s dive right in!

Create engaging Facebook videos for all sizes

With 3000+ ready-to-use Facebook video templates

1. Video Size and Dimension for Facebook Stories

Facebook users tend to engage with the content they see on Facebook Stories the most. Facebook Stories are short, so they offer a bite-sized piece of entertainment for people who are scrolling through. This makes for a perfect opportunity to capture the attention of your target audience.

Here are the video specs you need to remember when creating a video for Facebook Stories:

5. Facebook Slideshow Video Ad

Let’s imagine you are running a restaurant and want to make an ad that displays ten different meals but has one CTA. A Facebook slideshow video would be the best option for this use case.

Create a video from photos and charm your target audience with a neat-looking slideshow. Your only limit is that you can include three to ten photos, but you can also make it more engaging by adding sounds and music. There are five supported formats for Slideshow Ads on Facebook:

1. FLAC
2. MP3
3. M4A
4. WAV
5. OGG

You can also pick between the landscape video format (aspect ratio—16:9) and portrait (aspect ratio—9:16). 

Here are other slideshow video ad specifications:

10. Facebook Marketplace Video Size Specs

Facebook Marketplace is a section that allows both businesses and regular people to sell and promote their products or services. 

With more than 800 million users that Facebook Marketplace attracts in a single month, you are bound to land a customer or two if you use it to your advantage. Since the place is usually chock-full of image ads, your video is certain to attract many eyeballs.

Facebook Marketplace video recommendations are:

There’s no option to add captions to your Facebook Marketplace videos on the platform itself, but you can always add them on your own as you are editing your video. We’ve shared a hack for adding captions to your Facebook video ads in the last section.

11. Instant Articles Video Ads Requirements

Facebook reports that its users are 44% more likely to click on Instant Articles than a traditional mobile web link. Instant Articles combines blog posts on branded websites with the Facebook app. So you can place video ads inside these articles so your readers can engage with your brand as they are reading the post. If you are sold on the idea, here are the requirements for an Instant Articles video ad:

12. Search Result Video Ads Requirements

Facebook search results are just another place within the social media platform you can have your ads appear in. If your goal is to increase your website’s traffic and spark up conversations about your brand, you can choose this option.

Upload your video in the resolution mentioned below that respects the ratio limits.

BONUS: Create stunning Facebook video ads in minutes! 

If you are feeling overwhelmed by the sheer number of different Facebook video types, this section is for you. With InVideo, you can create stunning video ads and not worry about having set the correct size and format requirements.

InVideo is an intuitive browser-based editing platform that lets you create video ads quickly and effortlessly. All you need to do is- 

1. Log in or sign up for a free account on InVideo
2. Type ‘Facebook ads’ in the search bar
3. Pick from  over 5000+ customizable templates to make your video
4. Edit the template of your choosing using our many video editing features
5. Preview your project
6. Export your video when you are satisfied

You can choose the type of Facebook video from our homepage directly. Some of the options we offer are:

- Stories videos
- News Feed videos
- Carousel Ad videos

Have you also noticed that many of the Facebook video requirements don’t support the caption feature? Yet, it has been reported that 85% are streamed with the sound off when it comes to Facebook videos. On the InVideo editor, you can add captions and have your viewers pick up on your CTA even if they have muted the sound.

Wrapping up

You have everything you need to know about creating your first Facebook video ad, now all you have to do is start. Create engaging and professional-looking video ads on InVideo in under ten minutes. You can opt for our free plan and if you want access to 8M+ stock footage, animated texts and stickers, royalty-free music, and no limits to the number of videos you can download, our paid plans start from as low as $10 a month.

If you’ve found value in this article, you must check out our complete guide on Facebook ads and how to monetize videos on Facebook. If you’re a creator, you’d love what we have built at the InVideo community – a place for you to connect and learn from 25,000+ other marketers, business owners, and creators like yourself.

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