How can google ads utilize conversion events from google analytics?
Google Ads is a great tool to get more eyeballs on key pages of your site. If you’re a nonprofit and you’re taking advantage of the Google Ad Grant, that’s $10,000 per month in free ad spend to drive traffic and impact.
But aren’t you curious what users who see your ads do after they click? If you have a campaign that drives users to a downloadable resource guide, you probably want to know how many people are actually downloading that resource. Luckily, with conversion tracking, it doesn’t have to be a guessing game: You can know exactly what actions users from Google Ads are taking on your site, which can help determine the true return on investment (ROI) of your Google advertising efforts and its role in your organization’s larger mission. Show
Why Bother With Conversion Tracking?By utilizing conversion tracking in Google Ads, you’re able to see and measure the user journey from the moment they click on your ad to when they complete an action on-site, such as signing up for your newsletter or donating. It may be a couple of extra steps, but we promise the data you’ll receive will help you make more strategic decisions to drive impact for your organization. In order to set up Google Ads Conversion Tracking, you’ll need 2 things:
A brief note before moving forward. We highly recommend linking your Google Ads to your Google Analytics account. If you already have goals configured in Google Analytics, you can easily import them into your Google Ads account. The following steps apply only if you are a creating new conversion not already configured as a goal in Google Analytics. How to Create a Conversion in Google Ads
How to Set Up the Conversion Tracking TagOnce you create a conversion in Google Ads, you’ll receive a snippet of code, called a tag, that you need to deploy on your website in order to start tracking conversions. There are two options to do this: You can install the tag yourself, or you can deploy it using Google Tag Manager. Option 1: Install the conversion tag yourselfHere are the full instructions if you want to DIY it (or send to your developer). Option 2: Install Using Google Tag Manager (Recommended)
If you’re a Google Ads newbie and would like to dive deeper about how to set up an account from scratch, how to write awesome ads, where to find keywords, and how to measure success within your account, enroll in our three-hour Whole Whale University course. You’ll learn how to make the absolute best use of this grant, which will mean thousands more users taking meaningful action on your site this year. We’ve managed over $4 million in Google Grants and we want to help you get free money too! How does Google Ads work with Google Analytics?Google Analytics shows you how people found your site and how they explored it. From this information, you can get ideas for how to enhance your website. If you use Google Analytics and Google Ads together, you can learn about what customers do on your site after clicking your ad.
How do I use conversions in Google Analytics?7 steps to set up and track Google Analytics conversions. Determine key micro and macro conversions. ... . Check the predefined conversions. ... . Mark existing events as conversions. ... . Create new conversion events. ... . Test your conversion events. ... . Monitor conversion events. ... . Understand conversions more deeply.. Can you use Google Analytics goals for your Google Ads conversions?In addition to importing Analytics goals and transactions into Google Ads Conversion Tracking, you can also view Analytics metrics—like Bounce Rate, Avg. Session Duration, and Pages/Session—on your Google Ads Campaigns and Ad groups tabs. To learn how, read about adding Analytics data to Google Ads reports.
What is meant by conversions and how will you track conversions through Google Analytics?A conversion in Google Analytics is an important action you want your users to complete on your website and is considered a key event to your business. Any action or engagement that happens on your website can be tracked and labelled as a conversion event. Examples include: video plays.
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